927 Dover Rd. Clarksville, TN | Mon - Fri 8 - 6 // Sat & Sun: Closed

(931) 648-3431 | Toll free: 1-877-767-7650

Privacy Policy

We Are Committed to Protecting Your Privacy

Effective date: October 2, 2018

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available in the footer navigation of every page on each of our websites. This Privacy Policy applies to our main website and online store (“Website”):

Our Website may collect data through the following ways:

We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our Website. We store personal information for only as long as we have a reason to keep it. We aim for full transparency on how we gather, and use your personal information.

Below is our Privacy Policy, which incorporates and clarifies these principles.

Information Collection And Use

We only collect information about you if we have a reason to do so–for example, to provide services, to communicate with you, or to make our services better.

Let’s go over the information that we collect:

Personal Data

To complete a purchase on our online store, register for an account, complete an online form, etc. you will need to provide us information via web forms. This information is personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

The newsletter sign-up form in the footer of our website is also an online web form that you may choose to use. To complete the sign-up process, we ask you to provide your email address, so we may send messages to you. All recipients of such notifications, known as subscribers, are able to easily opt-out (or unsubscribe) from these messages. We are sure to provide this option in every message we send, by providing a link in the bottom of the each email message, to unsubscribe.

Collected form data is not made public. Form data is protected and accessed by Tailwater
Marine & Tackle employees and our Service Providers (please see “Service Providers”).

How We Collect This Data – Tracking & Cookies

We may employ third party companies and individuals to facilitate our Website (“Service Providers”), to perform web-related services or to assist us in analyzing how our Website is used.

These third parties have access to information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Usage Data

Google Analytics and Google Adwords use cookies, through which we may collect information on which pages of the Website are accessed and used (“Usage Data”).

What are cookies?

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Website.

Service Providers

We may use the following third-party Service Providers, that help us manage and maintain the Website, and/or provide cookies to monitor and analyze the use of our Website, these include:

Google Analytics

Tailwater Marine & Tackle uses a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Website available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Google Adwords

Tailwater Marine & Tackle may use an online advertising service developed by Google, through which we may pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. Google Adwords uses conversion tracking to help us see when ads lead to conversions from various sources. For example, Google Adwords makes it possible to track when a visitor completes an action on our Website. This could be, clicking a link, or any other valuable action.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

AppOne

Tailwater Marine & Tackle uses an online service provided by AppOne to facilitate the Online Credit Application form. AppOne is a centralized web-based platform that connects automotive, marine, recreational vehicle, and power sport dealers with lenders. AppOne gives dealers the ability to accept an on-line credit application from a consumer, submit to lenders and prepare & print lender specific loan document packages, eliminating the task of forms management and greatly reducing the chance of returned contacts and re-contracting.

AppOne gives lenders the ability to provide and control loan document preparation greatly increasing efficiency, reducing dealer funding time and reducing compliance risk.

For information on the privacy practices of AppOne, please visit: https://www.reyrey.com/privacy-policy

Thrive Creative Group

These are the folks that help Tailwater Marine & Tackle manage and maintain our Website. They have access to our Website, Google Analytics, and Google Adwords data. We require Thrive Creative Group to follow this Privacy Policy for the protection of personal information they may have access to. For more information on Thrive Creative Group’s privacy policy, please visit: https://thinkthrive.com/privacy/

Links To Other Sites

Our Website contains links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. This is especially true for any social media platform, including, but not limited to:

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

How and Why We Use Information

We may use the data we collect for various purposes to:

Legal Bases for Collecting and Using Information

A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that: We have a legitimate interest in using your information: to provide and update our Website, to improve our Website so that we can offer you an even better user experience, to safeguard our Website, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition, to monitor and prevent any problems with our Website, and to personalize your experience; and/or you have given us your consent– upon accessing this Website you received a notification that we place certain cookies on your device and access and analyze them later on, as described in our Tracking & Cookies section.

Sharing Information

How We Share Information

We do not sell our users’ private personal information.

Tailwater Marine & Tackle may disclose your Personal Data in the good faith belief that such action is necessary to:

We share information about you in the limited circumstances spelled out below and with appropriate safeguards of your privacy:

Creative Commons Sharealike License

We would like to thank Auttomatic, the creator of many products and services that enhance our Websites, who decided to make this Privacy Policy available under a Creative Commons Sharealike license.

How Long We Keep Information

We generally discard information about you when we no longer need the information for the purposes for which we collect and use it–which are described in the section above on How and Why We Use Information and we are not legally required to continue to keep it.
For example, we keep the web server logs for a period of time in order to, among other things, analyze traffic to Websites and investigate issues if something goes wrong.

Security

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our Website for potential vulnerabilities and attacks.

Choices

You have several choices available when it comes to information about you:

How to Manage Cookies

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

You can choose not to accept cookies from any website, by changing the settings of your browser. You can also delete cookies stored in your browser at any time.

For more information about cookies, including how to delete them from your computer and configure your browser to refuse them from any other site, visit the following resource, or refer to your individual browser settings for additional information on disabling cookies:

Your Rights

If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (AKA the “GDPR”), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

If would like to contact us about one of the other rights, scroll down to Contact Us to find out how to reach us.

EU individuals also have the right to make a complaint to a government supervisory authority.

Children’s Privacy

Our Website does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age
of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Website, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please contact us.

Tailwater Marine & Tackle
927 Dover Road, Clarksville, Tennessee 37042
Phone: (931) 648-3431
Toll free: 1-877-767-7650
Fax: (931) 648-9618
Email: service@tailwatermarine.com or sales@tailwatermarine.com

Change Log

October 2, 2018: drafted policy.